A well-written website is the difference between a high bounce rate and a site that shines. We’ve all heard that content is king, but few businesses understand why. Great website content should delight visitors, draw them in, convey your brand personality, and help them complete tasks. When it comes to websites, we need to Focus on the user, and this starts with the content.

What I can do:

Integrate keywords naturally into new or existing content

Compose content specifically for online consumption

Craft copy that is clear, concise and helps users complete the task at hand

Drive cohesive product narratives across multiple platforms and touchpoints

Establish connective language and a unified voice

Improve the overall user experience

Run A/B tests for the site language, including CTA’s, buttons, etc.

Organize and structure content.  

From content writing to UX writing to content strategy, I can write your new site from scratch or take your existing website to the next level.

Effective blogging can have a huge impact on your business. A well-written and engaging blog helps drive traffic to your website, establishes your position as an authority, and if you’re on the inbound marketing train, it will help convert traffic into leads.

What I can do:

Write unique SEO optimized posts with at least two headline variations and images

Pitch blog post ideas that will resonate with your audience

Research topics to ensure posts are informative and relevant

Create social media posts to increase the shareability and highlight your content

Include internal and/or external links for optimization

BLOG POST SAMPLES

Wellness/Self-Care

Making the most of the Ultimate Massage Oil | Rocky Mountain Soap

Play & Downtime: For Kids From 1 To 92 | Rocky Mountain Soap

We’re Head Over Heels For Hemp | Rocky Mountain Soap

Home Decor/DIY

Top 5 Reasons You Need Waterproof Flooring in Your Home | TORLYS

Kitchen Flooring Guide – How to Choose Your Perfect Floor | TORLYS

Bring Luxury Into Your Home With These Trending Colours|TORLYS

If managed effectively, social media can provide you with the opportunity to grow relationships with your audience. It tends to be more cost-effective than traditional advertising, makes it possible to be very specific about who you target, and enables you to measure everything. Furthermore, it allows you to have a conversation with your audience, offer better customer service and express your brand personality.

What I can do:

Create a social media strategy to help you generate consistent, engaging and shareable content on your own

Write effective social ads for multiple platforms

Ensure brand integrity, compliance with the different mediums, and best practices for communication

If you’re looking to up your social media game I can guide you on how to create content on your own or I can develop unique and compelling posts for you.

Email marketing is a vibrant, powerful and very personal way to connect with your target customers. You have the ability to arrive in someone’s inbox right next to messages from their friends and family. That’s why email marketing works at it’s best when it is personalised.

What I can do:

Create content tailored to customer actions so that every communication is relevant and interesting.

Avoid pushy sales copy and gimmicky catchphrases that can annoy your subscribers and get your emails caught in spam filters.

Write effective subject lines that tell rather than sell

Run an A/B test campaigns to learn how small changes made to your content can affect delivery or engagement

Whether you’re new to email marketing or looking to improve your existing campaigns, I can optimize your campaign and help you build stronger relationships with your subscribers.