UX Writing Case Studies

Are guests travel ready?

How a centralized source of information took the stress out of preparing for travel.

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Airline Loyalty Benefit

Reimagining the experience when a loyalty member redeems one of their benefits.

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The Little Error Message That Could

How a single error message was integral to building a UX Writing practice.

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Airline Digital Writing Guidelines

Creating a new set of digital-friendly writing guidelines.

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Ôra: The Beauty Chatbot

Ôra is a personal beauty bot that takes users through our short quiz and provides product recommendations.


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HPV Vaccine Decision Tool

I was one of 45 women selected for the first booking.com Hackathon: All Women Edition. As a part of my application, I completed multiple challenges.


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Booking.com Hackathon Challenges

The HPV Vaccine Decision Tool was created to help answer Albertans questions about HPV and help them make an informed decision about the HPV Vaccine.

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The $10 million sentence

How an A/B test led to a predicted $10 million in revenue.

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