Sunday Small Batch Skincare
Sunday is small-batch, natural skincare made by hand.
Client
Sunday is small-batch, natural skincare made by hand. We focus on products that moisturize the skin with nourishing, natural ingredients.
Note: Sunday is a fictitious brand developed for a UX Writing Project.
Research. & Personas
User Experience
Next, it was time to create a great user experience. I started with an 11-star experience and determined what an outstanding digital experience would be. Based on that user experience, I created and prioritized my product features. I also designed the principle user journey.
Design
I took all of my learnings and created a mock-up of above the fold, product page, checkout, error messages, a 404 page and a post-purchase email.
User Testing
Finally, it was time to test the optimize the content (one of my favourite things about being a UX Writer). I arranged Zoom video calls with 4 different participants that were in my target audience and fit a persona. I spent approximately 45 minutes with each of them talking through the different iterations.
“Really nice job on this and on the product as a whole. You really brought it all together and it just works. Great job”
— UX Writing Hub Mentor